10 Top Customer Feedback Tools in 2023
  • If you’re looking to take your business to the next level, getting customer feedback is essential. It’s not enough to simply ask your customers how they’re feeling about your products and services. You need to have an effective way to collect, store, and analyze customer feedback in order to make informed decisions about how to move forward. We have listed the top 10 customer feedback tools in 2023 to help you gather valuable customer feedback. From automated surveys to sentiment analysis tools, these 10 best customer feedback tools can boost customer loyalty and provide invaluable insights into how your customers think and feel about your brand. 

    You can use this feedback to make improvements to your products and services, as well as inform your marketing and customer service strategies. With the right customer feedback platform in place, you can easily gain the insights you need to take your business to the next level.


    What is customer feedback?

    Customer feedback is an essential part of any customer-facing business, regardless of industry. It’s critical to get customer feedback in order to make improvements and determine the future course of action. While some businesses conduct formal research studies, customer feedback can come in many different forms. Customer surveys, customer reviews, and customer testimonials are all forms of customer feedback. Customers will often provide feedback in the form of negative or positive reviews. Additionally, customers might provide feedback through a survey. Surveys are often conducted when a business is looking for more in-depth information about its customers.


    Benefits of customer feedback

    The benefits of customer feedback are plentiful. For one, customer feedback is essential for improving your products and services. Customer surveys or customer feedback platforms can help you determine what aspects of your business need improvement. Customer feedback can also be used to inform your marketing strategies. If you’d like to improve customer awareness about your brand, surveys can provide helpful insights into what customers think about your company and product offerings. Finally, customer feedback can help you improve your customer service. When you know what your customers are thinking and feeling, you can better understand how to best serve their needs and desires.


    Our List of the Top 10 Customer Feedback Tools in 2023

    1. SurveyMonkey

    surveymonkey world's best customer feedback platform

    SurveyMonkey is among the most popular online customer feedback platforms. It offers seamless integration with popular marketing solutions and team collaboration platforms like MS Teams, Zendesk, Slack, Hubspot, MailChimp, and more. The customer feedback tool comes with 12 pre-designed templates.

    Using SurveyMonkey, companies can set up surveys and send them in minutes to collect customer feedback. 


    • Omni-channel enablement
    • Trend spotting and sentiment analysis
    • Embed via mobile SDK for Android and iOS
    • Score aggregation across channels


    The popular customer feedback tool is free to try, includes 10 questions per survey, and 10 responses per survey. You can upgrade to the Standard Monthly plan for ~$30.


    2. Typeform

    typeform - get customer feedback

    Typeform is another popular platform that is ranked highly on our list of the best customer feedback tools in 2023. It allows you to collect feedback on your product, customer service from your customers and employees. The top customer feedback platform has a collection of over 800 templates that you can use to quickly collect feedback. It lets you choose from more than 20 question types and even allows you to branch questions. Typeform integrates with Google Sheets as well so you can store and organize customer feedback.


    • Extensive collection of pre-designed templates
    • Integration with popular platforms
    • Logic jumps
    • Receive payments from customers through Stripe
    • Calculate score by assigning values to answers in your feedback form


    Typeform is among the best customer feedback platforms available. You can try it for free, or upgrade to Basic or Plus at USD 29/month and USD 59/month respectively.


    3. Qualaroo

    qualaroo - top customer feedback software

    Qualaroo is among the best customer feedback software for restaurants and food delivery services. It lets you target your users based on their intent, browsing history, geographic location, and more. You can uncover valuable insights using the customer feedback tool’s smart analytics.


    • No-code nudges
    • Export reports
    • Sentiment analysis
    • Collect user insights at the prototyping stage
    • Exit surveys


    It’s free to get started. You can upgrade to the Essentials plan at $80 per month.


    4. UseResponse

    useresponse - best tool for collecting customer feedback

    UseResponse is a powerful customer feedback software that let’s you collect customer feedback and innovative ideas, leading to higher customer loyalty. The feedback collection tool is available both as a widget and mobile app. The feedback software lets you set up multiple boards for more than one product/service. It even comes with SSO login to enable higher engagement.


    • SSO login
    • Smart moderation tool
    • Vote limiter
    • Integration with more than 100 services
    • SDK available for Android and iOS


    UseResponse’s customer feedback software is available as a standalone platform. It offers a 14-day free trial, post which can pay USD 149 per month for two agents.


    5. GetFeedback

    getfeedback customer survey and feedback platform

    GetFeedback allows you to gather feedback from multiple sources in a centralized location. It allows you to view your Net Promoter Score, Customer Satisfaction Score, and Customer Effort Score, helping you to better comprehend your customers’ requirements. Be aware, however, that GetFeedback does not offer as many integrations as some of the other tools available. It does, however, provide automated feedback collection, pre-made templates, and an easy-to-use interface, all of which come with out-of-the-box dashboards.


    • Multiple-channel feedback form placement
    • Sentiment analysis
    • Pre-designed templates
    • Analytics


    Pricing is available upon request. You can sign up for free though.


    6. Zonka Feedback

    Zonka Feedback is among the top customer satisfaction and survey tool

    Zonka Feedback is one of the most popular customer feedback tools available. It allows brands to collect feedback offline on smartphones, tablets, iPads, and kiosks. You can use it to capture feedback from both customers and employees, letting you improve user experiences. Creating feedback forms and surveys is easy. You don’t need any coding knowledge to set it up.


    • Create nearly unlimited surveys
    • More than 30 question types
    • Create white-labelled surveys that match your brand’s theme
    • Customizable themes
    • Ability to measure NPS, CSAT, CES


    You can start with the Launch package that is available for $39 (when billed annually).


    7. Hotjar

    hotjar - customer analytics software and feedback tool

    Hotjar is a customer analytics software solution that provides customer behavior analytics to help businesses understand how people interact with their websites. It combines heatmaps, recordings, incoming feedback, and surveys to give an accurate picture of user action and what they are looking for. It is an excellent customer feedback tool that allows your customers to leave feedback while browsing web pages in addition to offering you insights into the areas where customers spend the most time.


    • User session recordings
    • Feedback score comparison
    • GDPR- & CCPA-ready
    • Feedback widgets
    • Visualize user behavior through heatmaps


    Hotjar is free-to-use. You can store up to 1,050 sessions a month.


    8. Jotform


    Jotform enables you to create engaging customer feedback forms. This customer feedback tool is ideal for creating personalized forms that can be connected with other existing business applications such as customer relationship management (CRM) and cloud storage applications with 150+ integrations.


    • Embed payment collection module within forms
    • 10,000+ free form templates
    • Integration with PayPal, Zoom, Slack, Google Sheets, and other major business applications
    • Customizable form templates


    You can create up to 5 forms and receive up to 100 submissions for free.


    9. AskNicely

    asknicely is the top customer feedback software

    AskNicely is a customer feedback platform that is designed to measure the Net Promoter Score (NPS). It allows businesses. The platform can be used to quickly detect when customers are planning to move to another company. It comes with a user-friendly analytics dashboard that shows real-time data. You get the ability to receive customer feedback over email, SMS, or web.


    • Create rule-based automated responses
    • Uncover detailed insights
    • Track NPS, 5-Star, CSAT
    • No coding knowledge required


    Custom quote available upon request.


    10. Feefo


    Feefo is among the leading customer feedback tools that allow brands to increase customer engagement and loyalty. It lets you build social proof by encouraging customers to post multimedia reviews – photos and videos. The popular customer feedback platform also lets you manage customer feedback, helping you identify the latest customer trends.


    • Review filtering
    • Customizable feedback forms and responses
    • Collect photo and video reviews
    • Integration with leading platforms
    • Advanced targeting


    Feefo offers a free trial, post which brands need to pay ~ £79.



    By now, you know how essential customer feedback is to growing your business and improving your product or service offerings. The best way to collect this information is through a customer feedback platform. This list of top 10 customer feedback tools in 2023 will allow you to easily collect feedback, view reports on what customers are saying, and respond to customer feedback as necessary. Make an informed decision. We wish you all the best for successful customer engagement! 

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